Can't stop, won't stop.
Every once in a while I get an assignment that I was born to write. This is one of them.
It's the bizarre tale of a burger chain that is less a franchise than a meme — Burger Baron — and the men who went from rags to riches selling mushroom burgers, including my father. Read the Swerve cover story.
As a bonus, here are some old clippings from when our family opened High Prairie's very first Baron Baron.
(Above) My father, Ahmed Mouallem, cutting the ribbon with Larry Shaben, Alberta's future Minister of Economic Development and Trade. (Below) The South Peace News reports on the grand opening and runs a supplied photo of our family (I'm the one in the onesie).
A man lets his beard run wild in the lead up to his wedding day and inadvertently creates a conversation about facial fair
Ever since King C. Gillette’s 1903 safety razor, the beard has mostly slept in the halls of academia or temples, or in back alleys.
Perhaps from its elitist and vagrant reputations grew the old saying “Never trust a man with a beard.” And maybe that’s why Canada hasn’t had a bearded prime minister in 117 years. But the beard’s resurgence of the past few years has businessmen, band members and Beckham alike challenging this assumption.
Psychology is on their side. A 2010 Journal of Marketing Communications study showed that, in everything but underwear ads (don’t tell Beckham), bearded men are perceived as more credible and trustworthy. And, when it comes to social situations, a 2012 Behavioural Ecology article showed that, even in cultures as disparate as Europeans from New Zealand and Polynesians from Samoa, both males and females perceive bearded men as older and of a higher status. [continue reading]